Catherine Lux Fry is Director of Recruiting at Vetted Solutions, a boutique executive search firm specializing in association and nonprofit recruiting and consulting.
With more than 13 years of experience in association and non-profit management, she has an extensive background in communications, program management, revenue generation, membership and education development. Catherine has a thorough understanding of the needs of associations and their members. She has spent her career focused on driving organizational growth and success by consistently aiming to achieve and exceed strategic and tactical goals of providing value to members, enhancing efficiency, and improving programs.
Previously, Catherine served as the Program Director for Career Services and Endorsed Solutions for the American Society of Association Executives (ASAE). In her role, she oversaw marketing, strategic direction, and management of the organization’s career center, as well as partner relationships and program offerings. During Catherine’s tenure with ASAE, she revitalized its CareerHQ.org online program, growing its revenues and margins while increasing programming and member satisfaction.
Prior to joining ASAE, Catherine spent eight years in association management at the American Institute of Architecture Students (AIAS). At AIAS, she developed and expanded the profitable, well-received industry-wide competitions (member programs) while concurrently coordinating annual conference growth and logistics, member communications and association website, and member services/benefits. Catherine created exposure for the organization in print media including AARP Magazine, Los Angeles Times and online journals. She also expanded worldwide participation in established competitions by 400%.
Catherine earned her Certified Association Executive (CAE) credential in 2012. This designation identifies association professionals who demonstrate the knowledge essential to the practice of association management. She frequently speaks to audiences about association management careers and job hunting techniques. Her resume critiques have been published in The Washington Post and Associations Now.
A native Hoosier, Catherine graduated from DePauw University in Greencastle, IN with majors in English Literature and Communications Arts and Sciences.